Early Childhood

Welcome to our Early Childhood collection — a world of play, learning, and comfort for little ones. From beautifully crafted wooden toys and puzzles that spark curiosity, to soft and cuddly plush friends like Jellycat, Squishmallows, Smooshos, and Jiggle & Giggle, every piece is chosen to delight and nurture.

Zoom into fun with cars and boats from trusted brands like Siku and Majorette, or make bathtime magical with easy-to-clean silicone bath toys, classic ducks, and waterproof bath books that turn splashing into story time.

You’ll also find gentle musical instruments to inspire little musicians and comforting night lights that make bedtime calm and cosy. Thoughtfully designed and safe for growing hands, our Early Childhood range helps children explore their world through play — one joyful discovery at a time.